Understand This
SEO doesn’t work like other advertising options. It’s not “pay to play” like TV, radio, billboards and pay per click campaigns. SEO is a long term strategy that can yield massive returns if done properly. That being said you will see noticeable results in the 1st few months! We like to say, SEO is a marathon, not a sprint. This article written by a marketing expert at YALE university explains how proper SEO works and is a must read for business owners who want to have a better understanding of what to expect from a legitimate SEO agency.